Shared by Burrhus Frederic Skinner via Facebook
June 28 at 6:24am · Cambridge, MA
Science and Human Behavior, Chapter 11: Aversion, avoidance, anxiety, Quote 4
“An important example of [the] use of aversive conditioning is the practice of branding an act wrong or sinful. Any behavior which reduces the stimulation arising from the early stages of such an act is then negatively reinforced … Many problems in psychotherapy arise from the strength and duration of this effect …” (p. 175)
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